We are about to undertake some of our own guerrilla campaigns. We will share the results as soon as they become available. In the meantime if you need some help with guerrilla marketing reach out.
What is it? Definition from Wikipedia, the free encyclopedia
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centres, parks or beaches with maximum people access so as to attract a bigger audience.